Fracción, a digital pharmacy created in 2018 with the aim of improving access to low-cost medicines for the Chilean population. The particular characteristic of this pharmacy is the fractional sale of medicines, its customers can buy the exact dose of pills or blisters indicated by the medical prescription, thus avoiding unnecessary spending on complete boxes.
Fracción's first virtual store was built on Shopify, but for its expansion, the digital pharmacy was required to connect with multiple systems. For this, they chose nopCommerce due to its versatile architecture and its Microsoft-based technology,
When Fracción hired a nopCommerce partner Tecnofin to implement nopCommerce, they faced many challenges, including:
After the migration of the medicine eCommerce website to nopCommerce, Tecnofin managed to successfully meet the needs that Fracción's business model required integrating plugins with the following characteristics:
✓ In addition, the plugin allows the customer to upload prescriptions in printed or digital format and associate them with products in the shopping cart. The insurer's reimbursement is reflected in the order total.
In 2020, even with the pandemic, Fracción was a success: sales increased 10 times and orders 8 times, reaching 15,000 a year. Thousands of fractionated and unfractionated medicines were delivered throughout the territory of Chile, increasing its customer base to 10,000. By 2021, sales grew even more, growing 289% compared to 2020.
Choosing nopCommerce as an eCommerce platform and Tecnofín as a developer were key factors to the success of the project since nopCommerce’s flexible architecture allowed to fully meet Fracción's special needs and to drive and support fast growth.