The first time a user vistits inkredible.co.uk through an adwords ad, the site take ages to load (usually over 50 secs). The second time they visit through the same ad the site loads instantly.
If a user visits the site for the first time through organic listings the site loads instantly.
I can recreate by deleting cookies/files etc and clicking on an ad or organic listing (search "inkredible" in google. Please don't rack up too many clicks or you'll put me out of business :-)).
This problem is having a bad affect on conversion rate as first time visitors won't wait for the page to load. We're desperate to solve as soon as poss.
Darren