In this digital era, the B2B world has shifted, and online buying and selling have become the standard. And if you don't have an online presence, you risk being left behind by your competition. The rise of the online B2B marketplaces has been nothing short of phenomenal, skyrocketing to become the fastest-growing sales medium in the B2B world.
The landscape is changing, and it's changing fast. The number of marketplaces is growing, as is their popularity, leading to a transformation of the entire B2B arena. In this article, we'll discuss the rise of B2B marketplaces and how they've revolutionized the industry. So, let's dive in!