Usually, pop-ups are looked down by the marketers and customers. First association with pop-ups would be nasty little boxes, which are jumping into our monitor immediately after entering the store. If you think about pop-ups in the same way, please give them a chance. Pop-ups are bit annoying, but… they work and work well. When properly organized pop-ups can be helpful for customers and effectively increase profits.
Types of pop-ups
Pop-ups can be different. They are usually triggered by users’ action so the following types of pop-ups can be defined:
1. Time-Based
There are pop-ups based on time. They appear after defined time period. It is effective when pop-up is shown after 60 seconds spent on page. After that time you can suppose that the customer is interested in something because he stayed in your store for such a period of time.
2. Content-Based
It's a type of pop-up appeared only on the specified page, which means that you can tailor the content of the pop-up to that page. It will help increase the relevancy of your pop-up, which will increase your conversion rate.
3. Scroll-Based
Probably, it's one of the most common pop-up types in e-commerce. Basically, it will appear when your customer has scrolled a page to specified moment.
4. Exit-Intent
It's a quite interesting form of pop-ups and the least onerous at the same time. Pop-up is called only when our user decides to close our store. The exit intent is defined by the cursor position. Exit-intent pop-up can be the last chance to engage the customer or to suggest him joining to the newsletter.
The purpose of pop-ups is to provide a strong call-to-action. It can be announcement, promo or contest. Please note that not all types of pop-ups can work for your store.
Two things you should consider when implementing pop-ups:
Timing
Timing is the key. You can do it too early or too late. Showing pop-up immediately will be annoying for customers, so it should be shown only in specific cases, like office changes or change of purchasing policies. But if you will attack your customers with discounts, promotions just when they open your site, it won't give you profits. Firstly customers need to see what you offer. Only after that, they can decide whether they want more or not.
Content
Content is the most difficult part of pop-up creation, probably. It should be engaging and helpful if you want to gain an interest in something completely useless you won't succeed. Content is an individual approach. You have to decide what is relevant for your customers, what they are interested in.
This article is prepared by nopCommerce partner, nop4you, plugins and themes vendor.