We need the ability to have expressions as part of the message template engine (useful for pluralization or conditional message parts). For example:
You have %FriendRequestCount% new friend %(FrienedRequestCount > 1 ? "requests" : "request")% at %Store.Name%
You have %FriendBirthdayCount% %(FriendBirthdayCount > 1 ? "friends" : "friend")% with %(FriendBirthdayCount > 1 ? "birthdays" : "a birthday")% this week
We found %SuggestedProductCount% %(SuggestedProductCount > 1 ? "products" : "product")% for you at %Store.Name%
Thanks!