What do you do to attract more organic traffic to your website? Apparently you're trying to make it more visible in search engine results pages so more potential customers could find your website. It means that you have to set up SEO in your store.
Of course, SEO is a continuous process and not every SEO tactic will enhance your eCommerce website proportionately to the effort it takes to implement it. That's why you have to make a good use of your time.
We partly did this job and chose the best SEO optimization tactics for you :)
Read about the nopCommerce SEO Setup Guide and learn how to optimize your website.