Any online business can easily connect with the customers and prospects in a highly targeted way by a simple email and that is what makes email marketing by far the most effective way of growing your business. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent. If emails are kept short, interesting, relevant and providing the customers (recipients) an option to unsubscribe, it has the potential to bring a lot of revenue.
In order to grow your email list, you need to make the sign-up process easy and user-friendly for your customers / online shoppers. Today, we will be going through some of the best ways you can grow your email list.
Offering discount in exchange for email
Nothing attracts a customer more than a great deal or promotion. Offering discounts like coupon codes in exchange for email via a simple sign-up form continues to be one of the most compelling lead magnets in eCommerce industry.
Sometimes, customers (or online shoppers) just do not want standard newsletter emails so don't just say that you will send regular updates or emails on your sign-up form. Customers will only provide you their email address when they know and understand what's in for them. So, try to offer some kind of discount or incentive and customers will be more likely to sign-up to your email list.
Run a contest or sweepstakes
Many online businesses generate hundreds or thousands of email captures with a simple contest or sweepstake. Remember, people love free stuff! So, if you are willing to offer anything for free in exchange for an email address, customers will be more than happy to enter in your contest / sweepstake. You can ever add an extra incentive to your contest / sweepstake by giving bonus points to registrants who invite their friends to join the content. This kind of strategy will drastically grow your email list at a very fast pace.
Write niche-specific quality content
Quality content is a workhorse of email marketing as it has the power to deliver value to your customers / readers. It is quite important for marketers and online businesses to create quality content when it comes to email marketing. Quality content and email open rate are directly proportional to each other – if the quality of the email content is good, the open rate will be higher.
A great way to grow your email list it to give an exclusive access to your niche-specific quality content to readers, customers / online shoppers in exchange for their email address.
A few more ideas
- You can ask customers / readers to sign-up for an exclusive sneak peak of your new products
- You can create and offer eBooks for educating your customers in exchange for their email address
- You can include testimonials on your landing pages from anyone who found your products or content beneficial and offer a complete case study via a signup form
nopCommerce allows your customers to subscribe to newsletters. nopCommerce also offers a tool for creating your own custom newsletters and email campaigns. It can also be integrated with third-party newsletter services (e.g. MailChimp or SendinBlue).
Author: Lavish Kumar