Digital transformation and plugin development for MPG GmbH – The Eyewear Company

Digital transformation and plugin development for MPG GmbH – The Eyewear Company
Statistics #1
Quick and easy order placement with Lens Configurator
Statistics #2
Improved business efficiency at all stages of the value chain
Statistics #3
Plugin is very easy to use for opticians

MPG GmbH - The Eyewear Company based in Graz, Austria with more than 2,500 employees processes up to 24,000 orders per day through their online store as well as exporting worldwide to over 80 countries. MPG works in design, production and distribution of frame brands, sunglasses and sports glasses, optical lenses and health products and provides services for opticians, sports retailers, private and public clients in the B2B and B2C sectors as well.


The company faces the challenge of integrating different ERPs and managing mixed shopping baskets. In particular, SAP S/4 HANA for spectacle frames and Lensware for the production of individual spectacle lenses need to be combined. The difficulty lies in the seamless integration of sales and production as well as the individual customization of lenses and complete eyewear.


MPG GmbH expands its range of services for opticians and other distributors with the unique Lens Configurator. The connection to SAP and the cloud computing platform Lensware enables customers to conveniently enter prescription and customer data via the nopCommerce web shop. This means that lenses and complete eyewear can be purchased online, regardless of time and location!

The now digitally controlled production also enables fast delivery of the desired products to the customer - worldwide. Thanks to the user-friendly interface, the plugin is very easy to use for opticians. This was agreed in close cooperation with opticians through user acceptance tests (UAT).

This is how the Lens Configurator works:

  • Enter the customer's prescription data
  • Choose lenses from a wide selection, recommendation or search results
  • Specify design, colors and other requirements
  • Insert more individual data (optional)
  • Compare lenses and lens thicknesses
  • Interactive overview (also available as PDF download) and individual price details
  • Add configured lens to the shopping cart and order
  • Possibility to save favorites


The individually developed Lens Configurator plugin complements the company's closed value chain (design, production, distribution) in an innovative way. The implementation of this solution has made a significant contribution to improving business efficiency. Opticians can now also place orders on Saturdays when production facilities are closed. By partnering with MPG GmbH, opticians and other distributors are actively shaping the digital transformation of eyewear and lens purchasing.

For over 20 years, we at Innovapps have been passionately solving our customers' IT challenges in e-commerce and B2B. We rely on Microsoft technologies and have been using nopCommerce software for more than 12 years. Partnership-based collaboration, quality assurance and fast support - for every budget! Click here and browse our corporate presentation!