Star Promotional Products provides its clients with budget-friendly and top-notch solutions. Their commitment extends to offering the most extensive variety of promotional products available in Australia, ensuring that a client has a diverse range of options to meet their promotional needs. From affordability to quality, they strive to be a go-to source for effective and impactful promotional solutions in the Australian market. TMotions helped to create a website that perfectly suited the Star Promotional’s needs.
Objective
Star Promotional aimed to establish a comprehensive solution for its customers by developing an online e-commerce platform. Their objective was to seamlessly integrate suppliers into this platform and ensure the smooth operation of the website.
Primary challenges faced by our client was:
- The outdated website faced security vulnerabilities due to obsolete technologies, increasing the risk of potential threats.
- The client maintains multiple suppliers for its inventory and seeks to integrate all of them to effectively manage stock levels. The client did not manage any inventory directly, relies on a select group of suppliers for purchasing and reselling goods. When a supplier ran out of stock, the client had to manually track and update inventory.
- The client desires to transition from the old server to a newer one, seeking an upgrade or replacement for improved performance, features, and reliability.
- The clients sought seamless payment processing, prompting us to implement integration solutions.
TMotions worked closely with the client to create an online platform that would meet their business needs
- We facilitated the integration of all suppliers for our client, aiding them in maintaining optimal stock levels to ensure the seamless operation of their business.
- We conducted a migration for the client, transitioning them from older servers to newer ones to enhance website performance and user-friendliness.
- We upgraded the client's outdated ecommerce platform to a newer version with enhanced features, ensuring smoother operations.
- To ensure a seamless payment process, we incorporated the Simplify Payment Portal, safeguarding the business from any disruptions caused by payment issues.
-
To guarantee the smooth operation of our website, we leverage the capabilities of .NET, C#, and HTML for the seamless user experience. Additionally, MySQL serves as our database solution, while Microsoft Azure hosts our server infrastructure.
![tech diagram tech diagram](/images/case-studies/star-promotions/star-promotions-tech-diagram.png)
Through the strategic collaboration with TMotions, our client achieved Excellence through Delivered Value
Following the triumphant website launch:
- Lower Bounce Rates: Faster load times reduced the bounce rate of the client site. If the bounce rate decreased from 40% to 36%.
- Higher Average Order Value (AOV): With a more diverse range of products and a smoother shopping experience, customers were inclined to add more items to their cart, increasing the AOV. The AOV increased by 8%, this directly translated to a 8% increase in revenue.
- Clients have witnessed a notable surge in site traffic.
- The integration of a new Azure cloud has significantly contributed to our clients' business expansion by enhancing website speed and overall performance.
- The implementation of a streamlined payment portal has alleviated client concerns, simplifying the payment process.
- The transition from older to newer technology has not only addressed bugs but also bolstered website security.
TMotions proudly continues to serve as their dedicated maintenance partner.