There are plenty of articles out there which suggest google will rank you better with SSL enabled due to being a more secured resource. But obviously there would be a lot of other factors affecting your rank.
The tradeoff is the SSL connection cost on each page request which is on average a 0.4s hit. This SSL cost depends on the speed of your certificate authority. If you already have a certificate, use a profiling tool to check the SSL connection time for the request e.g. Chrome Inspector
I would like to share my experience with HTTPS everywhere
Two month ago I checked 'Force SSL for all site pages' to enable HTTPS everywhere that hurt performance by slowing down 1 sec average on whole site. SEO ranking also goes down by quarter . I noticed in google analytics, impression on organic search ( acquisition -> channels) was going down. I go back uncheck 'Force SSL for all site pages one and half month later, performance and SEO ranking become better.
Also if memory serves I believe it also means that you can not qualify for the google trusted store qualification either. pretty big conundrum for them.
Also if memory serves I believe it also means that you can not qualify for the google trusted store qualification either. pretty big conundrum for them.
Right but recently google trust store update their system to make badge visible on https pages. Still HTTPS everywhere is not worthy regarding overall SEO and performance consideration
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