Today, online businesses are making use of all possible channels to market their store sites and attract more customers. Email marketing continues to be one of the top marketing channels that every retailer likes to use. ROI (return on investment) is one of the most captivating reasons why email marketing is beneficial in promoting your e-Commerce store.
Some retailers think that email marketing was killed by spam, facebook, twitter and blogs. Well, the surveys tell a complete different story. If emails are kept short, interesting, and relevant by providing the customers (recipients) an option to unsubscribe, it does bring the revenue. According to the Direct Marketing Association, email marketing is responsible for bringing in $40 for every $1 spent (reference).
Today, we are going to discuss, how to make use of email marketing for promoting your e-Commerce store.