eCommerce Blog

The pioneering role of eCommerce AI in business evolution: from buzzword to game-changer

eCommerce AI

Since the birth of eCommerce giants (Amazon and eBay), online businesses are constantly seeking innovative solutions to enhance user experiences, streamline operations, and stay ahead of the competition.

In this blog post, we’ll try to shed light on AI use cases, understand the real-world impact of integrating AI into eCommerce platforms and, more specifically, how nopCommerce harnesses the potential of AI to prepare businesses for the future.

14 minutes read

Cracking the code: best practices for optimal eCommerce website architecture

eCommerce website architecture

Creating a thriving eCommerce business is akin to construction work. It’s not just about the surface-level aesthetics—the convenient display of products, seamless checkout, or SEO-optimized pages. It is similar to laying the groundwork for a building, which is a robust eCommerce website architecture in the case of an online store.

In this blog post, you’ll learn more about the inner structure of eCommerce solutions, identify the most common types of eCommerce architectures and get a hand in choosing the right commerce architecture for your business’ scalability and flexibility.

16 minutes read

B2B eCommerce customer journey from A to Z: mapping types, main stages and improvement strategies

B2B eCommerce customer journey

Investing in your B2B customer journey is valuable because it has the potential to drive growth by establishing a strong customer base that consistently repurchases, renews, and advocates for your brand.

To learn more about how to create exceptional customer experiences, we invite you to read our guide on customer journey management and improvement.

17 minutes read

5 Survey Email Templates to Get More Responses

Sender survey email templates

If you want your business to flourish, you must listen to your customer's voice and understand what they want. And one of the best ways to do so is by conducting customer feedback surveys.

To quickly gather this valuable feedback and provide exceptional experiences, you need to use survey email templates. In this guide, we'll cover some best practices on what makes a good survey email and give five survey email templates.

7 minutes read

Bolstering eCommerce security: safeguarding online ventures and customer data

eCommerce security by IPQS

In the thriving world of eCommerce that sees over three hundred million shoppers in the U.S. annually, the opportunity to capitalize is not only immense for brands and companies but fraudsters and bad actors.

Join us as we show how to fortify your digital defense; these tips from IQPS help detect and prevent chargebacks, fake accounts, and malicious users, and make it easier to keep fraudsters at bay where they belong.

8 minutes read

nopCommerce vs. WooCommerce: the open-source eCommerce showdown

nopCommerce vs. WooCommerce - Differences in functionality and performance

Today the difference between a thriving online store and one that struggles can often come down to the choice of the right eCommerce platform. In this blog post, we’re about to compare two popular and powerful choices for creating and managing online stores: nopCommerce and WooCommerce.

Learn the key aspects of both platforms, including their out-of-the-box features, flexibility, ease of use, scalability, etc. to make an informed decision. Get a comprehensive overview of the strengths, weaknesses, and unique features that define each platform.

12 minutes read

How affiliate marketing boosts revenue and consumer trust for ecommerce brands

Affiliate marketing by impact

89% of consumers believe that trustworthiness is an important factor in their buying decision. When brands create a consistent, predictable experience with their products and services, consumers are more likely to return—forging a path to customer loyalty.

Earning trust takes time and effort. Thankfully, affiliate marketing allows brands to rely on the established goodwill and trust of successful partners. In this article, you’ll learn how to unlock revenue growth potential using affiliate partnerships.

5 minutes read

15 must-have B2B eCommerce website features to keep your business running and make your customers happy

B2B eCommerce website features

Every unsuccessful company has its own reason for failure, but successful B2B businesses have one thing in common: they understand a B2B customer journey and use top-notch digital tools to set themselves apart from competitors.

To build a seamless customer experience and simplify business transactions, it's crucial to find the best B2B eCommerce platform that takes advantage of essential B2B eCommerce features and meet the demands of online corporate buyers. Read on to learn what top 15 B2B features will help to elevate your online store.

14 minutes read

Top 10 eCommerce trends in 2024

ecommerce trends 2024

For an eCommerce company to succeed today, it has to keep pace with modern times. Now we ought to take a closer look at how online commerce is predicted to develop in 2024 and some emerging trends that could likely reshape the future of eCommerce.

Read on to gain invaluable insights that can help your eCommerce business thrive in the fast-paced world of online retail.

5 minutes read

Six proven steps to build and maintain an active email database

Active email database by ecomail

Sending your campaigns to inactive or non-existent email addresses can negatively affect your performance over time, and all your efforts put into collecting contacts might be meaningless.

In this guide, you'll find 6 steps you should take to build and maintain an active database to improve not only your emailing results but also your sales.

6 minutes read