eCommerce Blog

Learn what technologies should be used in business next year to make your marketing efforts more fruitful and successful.

Cart abandonment is a good thing. Yes, you read right! Learn what principles of working with abandoned carts will return customers to the store.

With the payment giant Paypal announcing its latest plan to allow users to buy and spend crypto. Find out why you should start accepting cryptocurrency in your online store.

Managing discounts is a huge task that requires a proper strategy to strike a good balance between motivating buyers and making the business profit. Read about different types of discounts and how to manage them in nopCommerce.

Let’s look at some of the top B2B product marketing trends and how they should be reflected in your eCommerce website to prepare you for long term growth.

There are many benefits of Buy Now, Pay Later systems. The systems have been proven to grow sales, increase conversions, and increase the basket size, all by offering handy credit to shoppers. Learn how BNPL can help your business.

nopCommerce would be a good pick if you’re looking for a platform to launch your B2B store. Read further to get a detailed overview of in-built nopCommerce features for B2B eCommerce and check the selection of real projects made on the platform.

To build and grow your eCommerce business, you need a marketing strategy. Choosing nopCommerce as your eCommerce platform already puts you a step ahead, since it offers a range of excellent marketing features.

Here, we will share 9 out-of-the-box features in nopCommerce that you can use to create an eCommerce marketing strategy for your store.

Properly set up targeted emails for abandoned searches and email segmentation can help you significantly increase your sales. The inspiring case study of 42% revenue growth in a year, presented by our technology partner SendinBlue, clearly confirms this. Check it to find out how you can optimize email marketing in your online store, too.

Are you wondering why you aren't making any sales even with the huge number of traffic that your eCommerce store gets?

Your marketing strategies are working quite well. You are getting a ton of traffic, but aren't making any sales. Then what's the problem?

Running a successful eCommerce store is much more than generating a ton of traffic. You need to convert this traffic into sales. Realistically, not everyone who visits your site would convert into a paying customer. What you should be concerned about is the percentage of people that visit your site and end up purchasing a product.