eCommerce Blog

With the rapid development of digital technologies, over 80% of customers do online research before making major purchases. For B2B eCommerce, the purchasing cycle gets even longer – a buyer goes through 12 search sessions before placing an order.

In this article, we’ll provide insights into B2B eCommerce development, reveal the essential components of such websites and their specifics depending on the sphere of business, as well as give advice on choosing and setting up a B2B eCommerce portal.

A high conversion rate, or the proportion of customers who complete purchases at your checkout after adding products to their cart, is one of the simplest methods to determine whether your eCommerce payment pages are operating correctly.

Approximately 75% of online shopping carts are abandoned prior to payment; 18% of customers cite a cumbersome checkout procedure as the cause, and 17% are reluctant to provide their card information because of a lack of trust.

In this article, we'll look at 9 payment page rules to achieve high conversion and help your checkout perform at its best.

It's no secret that more and more shoppers are buying their groceries online, as well as HoReCa business. But what about food service providers? Are you selling your delicious food and food products online? If not, you're missing out on a big opportunity!

In this blog post, we'll walk you through the basics of food eCommerce, from choosing a digital platform and forming a deployment strategy to setting up your web shop and promoting via multiple channels. We'll also share some success stories and tips on how to stand out in this sphere. So whether you're just getting started or you're looking to improve your online food sales, read on!

Despite initially appearing to be the same, omnichannel and multichannel marketing have important distinctions. While multichannel marketing can be useful for businesses wanting to simply expand the volume of prospective clients, omnichannel marketing helps businesses to integrate and fine-tune their eCommerce reach.

The benefits of going omnichannel transcend all the resources required, even if it will need your team to work more intently to achieve your objective. Read the article to find details on how to build an effective omnichannel eCommerce strategy and what instruments to use.

In the past, it might have been enough to rely on major companies like FedEx, UPS, DHL or USPS, but today delivery options are almost endless. Businesses are under more pressure than ever to deliver packages to customers’ doorsteps, and those major carriers aren’t always the best choice for the fastest and smoothest delivery.

Today multi-carrier shipping software can solve all these challenges. Get the best shipping solution regardless of where you are sending your package to or from. Learn the details…

Imagine you’ve just opened a store on a popular shopping street and notice to your horror that about 1 in every 5 prospective customers struggles to mount a high step at the entrance. Getting frustrated, they just turn away. This is essentially what your eCommerce business experiences every day that it’s inaccessible to people with disabilities.

Web accessibility opens up your eCommerce business to an additional over 1 billion people worldwide. Besides increasing web traffic, it also boosts market size, SEO ranking, and many other website metrics.

Headless eCommerce platforms have been gaining popularity in the past few years. They're taking the ecommerce world by storm, and for good reason. They offer a number of benefits to both merchants and consumers, including greater flexibility in the way you can build your store and how you can interact with it.

But with so many options out there, how do you choose which headless ecommerce platform is best for your business? We've done the hard work for you and selected some of the best headless ecommerce platforms on the market today.

Of course, walking into a favorite cosmetic store and trying different lipsticks or perfume is a thrill but online shopping allows to do it from the comfort of one’s home. Now beauty websites provide digital shade-matching tools, unbiased product descriptions and reviews, and the possibility to simply return or refund.

There are only a few seconds to catch a visitor's attention, and if you're in the process of developing or updating your website, it’s better to start by peeping at those of the leading beauty companies.

The COVID-19 pandemic changed how the world did business in 2020, and its aftershocks still keep reshaping the B2B industry. As it continues to evolve, eCommerce has emerged as more than an option, but a necessity for businesses to remain competitive. And this prevailing trend also emphasizes the need for online sales.

If you are working in the B2B market and want to stay ahead of the competition, here are some major trends that you will want to focus on in 2022.

Over the last 20 years, there has been a change in the automotive market due to an upward trend in online car sales, especially thanks to marketplaces, like Vroom. Moreover, there is a decrease in overall sales, which requires more cost-effective strategies for car and part sellers.

As auto buyers have begun to order cars from eCommerce stores and it has become a widespread trend, offline-only automotive stores have struggled to win customers back even after COVID restrictions were lifted.

Based on statistics, car eCommerce is a rising market with enormous potential. In case you are looking for ways to obtain a bigger piece of the market, this post may give you some advice to go up and stay in leading positions.