breakskater wrote:Is it possible to accept payment within the Facebook shell? Does Facebook legally allow an external site to accept payments within the shell?
I believe so, iirc there are some intergrated solutions which do this.
breakskater wrote:My only concern is will potential customers leave Facebook and make a purchase?
The philosophy behind the plugin is to get your products in front of them.
You get to make an impression. Remember the rule of 7:
"a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you"
Facebook is just another marketing channel. When a prospect clicks on a product they are taken to your storefront.
Another opportunity to make an impression. That's the goal. Get them to remember you so you can sell to them. Maybe right there and then, which is great and maybe later because theY recognize you. It's all about being where your clients are. Either via text ads, banner display, search engine results or in this case via Facebook.
You are fighting for attention in a over crowded market, you need to take every advantage you can find.