To me, the important things to look for are reliability, tech support, performance and good price.
I found out that their demo site runs on Webhost4Life on a semi-dedicated server and dedicated application pool. I would imagine that they are paying about $30/month for that.
But Webhost4Life does have a shared hosting plan that is about $10/month but I don't know what the performance would be like. If you are just starting out and your budget is small that might be the way to go.