If you are one of the over three billion people who use social media every month, you have probably seen social media contests offering all kinds of prizes. People on the Internet spend an average of two hours and 15 minutes every day on social networks and messaging, so these social contests are hard to miss. Contests are fun, and social media contests tap into our human drive to compete and win. But if you want to maximize response from your social media contest, you must plan extensively and implement in detail.

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