What is a multi-vendor marketplace and how may eCommerce entrepreneurs launch this kind of store?
Multi-vendor eCommerce marketplaces are one-stop shops that allow users to sign into a single account, and then shop products from multiple vendors.
The main reason for a store owner to open a multi-vendor marketplace is an ability to diversify their offering and leave the hassle of inventory to the vendors, both of which minimize financial risk. The business model is often referred to as the “zero inventory model” for this reason.
Martha Kendall Custard has prepared a guide that describes the main benefits of multi-vendor marketplaces, the ways to develop a multi-vendor marketplace website and specifies core multi-vendor features for B2B users.
Read the article and effectively start your own multi-vendor marketplace: https://www.nopcommerce.com/blog/guide-on-how-to-build-b2b-and-b2c-multi-vendor-marketplaces
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