Google Analytics 4 (GA4) with Enhanced eCommerce plugin by nopStation released

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1 year ago
Greetings Everyone!

We are happy to announce that we have just released Google Analytics 4 (GA4) with an Enhanced eCommerce plugin for all nopCommerce store owners running nopCommerce version 4.50!



We have developed Google Analytics 4 (GA4) with Enhanced eCommerce plugin to help you enable Google Analytics on your nopCommerce-powered eCommerce store. Google Analytics 4 is the latest most powerful tracking and analytics tool from Google. Google Analytics 4 provides several major improvements that are not present in Universal Analytics such as cross-platform tracking, event-based tracking, and data de-duplication, helping to provide more accurate user journeys and robust analytics that are analytical for an online store. Our plugin is specially optimized for tracking eCommerce-based events and comes with several key eCommerce tracking features out of the box. This plugin can track interactions such as customer email and phone number, orders, cart, sales conversions, product and page views, etc. This makes setting up this plugin an ideal tool to integrate your online store with Google Analytics 4.

We believe the Google Analytics 4 (GA4) with Enhanced eCommerce plugin from nopStation will help you add Google Analytics 4 support and eCommerce event tracking features to your nopCommerce store effortlessly.

Features list

•  Universal Analytics and Google Analytics 4 support  
•  Page tracking and stats where you can see page tracking stats as well as other insight
•  Advanced eCommerce Tracking with events such as—

1.  Product: View product, view product category, add to Wishlist, remove from wish list
2.  Customer info: Login, Registration, customer email ID & contact number tracking. Using these events, you get registration conversion details, you can get customer email ID and phone number tracking
3.  Orders: Order paid, Order Cancelled, Order Confirmed, Order refund. You can track order confirmation and cancellations. One of the unique features of this plugin is that it also tracks order refunds through an event as well
4.  Cart tracking: Add to cart, view cart, remove from the cart
5.  Purchase and checkout: Begin checkout, Purchase conversion, and purchase send order total. Through these events, you can easily track cart events and see the conversion rates of customers.

•  Advanced Events Tracking such as—

1.  Outbound Link Tracking
2.  Affiliate Link Tracking
3.  Forms Tracking
4.  Scroll Tracking
5.  File Download Tracking
6.  Mobile number & Email ID Tracking
7.  Custom Events Tracking
8.  Newsletter-Tracking
9.  Custom Reports

Product Specifications

•  Plugin Type: nopCommerce Plugin
•  Supported nopCommerce Version: 4.50 and above
•  Available Purchase option: Without Source Code & With Source Code
•  Available License Type: Single URL, Multiple URL
•  Multi-store Support: Yes

For more detailed features, check the product at our site.
Product link to our site: https://www.nop-station.com/google-analytics-4-ga4-with-enhanced-ecommerce

About nopStation

nopStation is a gold solution partner of nopCommerce and an eCommerce unit of Brain Station 23 Ltd., a top-ranking software development company headquartered in Dhaka, Bangladesh. At nopStation, we design, build and enhance eCommerce solutions on top of the nopCommerce platform for clients of all business sizes. We are a highly skilled team of .NET Developers, PMs, Architects, DevOps, QAs, BAs, and UI/UX designers, including nopCommerce Certified Developers & MVPs.

With specialization in custom B2B and B2C eCommerce development, we excel in developing Themes, Plugins, and Mobile Apps in both Android & iOS platforms in all technology choices— Native (Kotlin & Swift), Flutter, and Ionic. At the same time, we also develop third-party integrations and bring performance optimizations to nopCommerce systems. We help our customers build their business online by developing the right eCommerce solution using nopCommerce at a competitive price and reasonable timeline.
1 year ago
How is this different from Google Analytics plugin built by the nopcommerce team.
1 year ago
Hey Ornopcom,

nopStation's Google Analytics 4 (GA4) with advanced eCommerce plugin comes with out-of-the-box optimizations and events set-up for advanced eCommerce metrics such as tracking products, orders, and cart, purchase & checkout, and customer info compared to the more basic Google Analytics plugin provided by nopCommerce.

These optimizations let business owners track eCommerce metrics with minimal effort and without having advanced knowledge of Google Analytics, making it an excellent plug-and-play analytics solution for any nopCommerce-based business.

Thanks,
Team nopStation
1 year ago
Added support for nopCommerce version 4.60
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