Google Tag Manager

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Picture of Google Tag Manager Picture of Google Tag Manager
Google Tag Manager
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Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app
2025-05-17T20:54:22.5129721Z
Free
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Author: ahmadkq See all products from this developer (7 total)
Supported versions: 4.60
Created: February 14,2024
Last updated: February 15,2024
Description

Google Tag Manager is used for managing and deploying marketing tags on a website without having to modify the code.

This allows you to integrate easily with other marketing tools and platforms such as:

1- Google Analytics

2- Google Ads

3- Facebook

4- Hotjar

5- CRM Platforms

And it allows you to track almost any kind of event or user behavior you can think of. Here are some examples of commonly tracked events:

1- Link clicks

2- Button clicks

3- Form submissions

4- Conversions

5- Shopping cart abandonment

6- Adding items to cart

7- Removing items from cart

8- File downloads

9- Scroll behavior

10- Video views

11- Call to action (CTA) performance

12- Table of contents (TOC) clicks

13- Custom events