eCommerce Blog

Understanding the importance of analytics and why you should not run away from it

ecommerce analytics

Knowing how online shoppers get to your e-Commerce website and what they like to do once they are on your store site empower business owners to understand their customers and their needs in a better way. Whether you are selling products/services or building your brand, it is important to understand the behavior of your target audience. But, how do you do that?

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nopCommerce 3.80 is released

This version of nopCommerce was based on the valuable feedback we’ve got on our first conference nopDevDays 2015. The main changes that we implemented were aimed at making nopCommerce more store owners and store managers oriented. We wanted to ease the work with the platform for different types of users: from beginner merchants to experienced managers. Making it happen, we focused on UI and UX and simplified and re-designed admin area.

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8 simple things you should avoid in your eCommerce website

Many store owners mistakenly think that it’s not so important how the online shop looks like when the selling goods are unique and the service is good. It’s the biggest delusion, small things can ruin all the efforts. Now online shoppers have a rather wide range of opportunities to buy online, more likely they’d prefer well-designed store with all the terms and conditions are clear to catch. But still there are some common mistakes managers make, when filling ecommerce sites like choosing inappropriate photos, using too many colors, displaying annoying pop-ups and so on. Please read more about content to be avoided in your ecommerce site not to miss the clients.

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Four tools for fast creation of graphic content: aid for content managers

Running a nopCommerce-powered web-store requires some quick graphic tasks to be done: to decorate a newsletter header, make a poster for a quick sale, make an eye-catching promotional social network post. Because of that content managers usually are required to be jacks-of-all-trades. The same person must be skilled in writing content, doing mundane shop tasks, be aware of the tastes of the target group, and having the ability to produce engaging graphic content. The creation of graphic content requires separate competency from content managers who usually tend to have either copywriting or marketing background. It is a tricky task to produce even basic visual content for people with representational systems other than visual.

But can technology help with this task? We've chosen four tools which should simplify the creation of the visual content for social networks and newsletters.

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Best practices for welcome emails that are effective in eCommerce industry

Your e-Commerce store site usually gets all kinds of visitors on daily basis. The online traffic includes new customers, returning customers and online users who are simply browsing your website. Out of all visitors, some online shoppers make a purchase and some don’t but there is a completely separate segment of online visitors who sign up for your email list. This segment of visitors are usually interested in learning more about your store, what products / discounts you have to offer and how signing up your email list can benefit them.

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Five reasons to visit nopCommerce Days for developers

Five reasons to visit NopCommerceDays for developers

nopCommerce Days 2016 conference is landing soon. You already know, how flexible is nopCommerce, offering enterprise features for free. The second annual nopCommerce event will surely widen your knowledge about the platform and sharpen your skills. More than 200 developers all over the world will offer their experience and best practices through 10 speeches, 4 workshops, and networking. The solution for your problems is already found by someone else and conference is a perfect place to receive the answers to your questions. Here are the main (but not the only) reasons to attend the conference.

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Five reasons to visit nopCommerce Days for store owners

The second annual nopCommerce conference called nopCommerce Days'16 will take place in Amsterdam, the Netherlands on 20th-21st of October. We want the conference to be useful for store owners and added separate track specializing on needs of eCommerce entrepreneurs. So, if you already have online store powered by nopCommerce or just thinking of launching one, there is a good number of reasons to attend this conference.

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How to gain customers trust towards your e-Commerce store

gain customers

So, you offer a wide variety of products on your e-Commerce store site along with a flashy design, super-fast loading time and a user-friendly checkout process. You also have a great SEO and marketing strategy planned for your online store. All of these elements are very important in order to run a successful online business. But, there is one more basic and less common element that is equally important in order to get more sales and revenue i.e. Trust.

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Some effective ways to increase Average Order Value (AOV)

order total value

Online business owners are always looking for ways to increase the revenue generated from their store sites. Some pay more attention to the advertisement in order to increase the online traffic and some focus on converting the online visitors to customers for a better conversion rate. None of these methods are wrong in any way because every approach focus on increasing profitability and revenue

But, there is one method that is overlooked by majority of online business owners i.e. trying to increase the average order value (AOV). Why increasing AOV matters? It matters because it ultimately benefits you as a business owner as well as your customers. Increasing the average order value is one the most simple and less excruciating way to increase the revenue.

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We announce the second annual nopCommerce conference

We are most pleased to announce our second conference and it's official site. Before we will present the link, let us provide some background for the conference.

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