When it comes to web accessibility, only a handful of store owners in e-Commerce business understand what web accessibility is and why it is important. So, before we get into the details on why you should consider making your store site accessible, we should make sure all the readers know the definition of web accessibility.
Today, stepping into an e-Commerce industry and launching an online store site is quite easy & fast. You can launch your e-Commerce website in just a few days and with a very limited budget. In fact, if you are using an e-Commerce solution like nopCommerce, you can have your store site up and running in less than five minutes. For many new store owners, the idea of starting an online business is an exciting experience and potentially rewarding in terms of finances.
Emails that you send to your customers to notify them that the order has been confirmed or their item is on its way are the most effective in improving customer experience. Email marketing continues to be one of the top marketing channels that every retailer likes to use. ROI (return on investment) is one of the most captivating reasons why email marketing is beneficial in promoting your e-Commerce store. When done well, after-order email helps in communicating with the customers and can be one of the best customer relationship builder.
nopCommerce Days 2016 - our second annual conference which was held in Amsterdam on 20-21st October - has ended resulting in dozens of opportunities, valuable feedback, positive emotions, and enlarging our TODO list far beyond our roadmap.
You have invested time, effort and money in building a website so that you can launch a perfectly functional online store. The day has finally arrived as you have done all the heavy lifting. But, before you push the “GO” button, think again – Is the website ready?
Knowing how online shoppers get to your e-Commerce website and what they like to do once they are on your store site empower business owners to understand their customers and their needs in a better way. Whether you are selling products/services or building your brand, it is important to understand the behavior of your target audience. But, how do you do that?
This version of nopCommerce was based on the valuable feedback we’ve got on our first conference nopDevDays 2015. The main changes that we implemented were aimed at making nopCommerce more store owners and store managers oriented. We wanted to ease the work with the platform for different types of users: from beginner merchants to experienced managers. Making it happen, we focused on UI and UX and simplified and re-designed admin area.
Many store owners mistakenly think that it’s not so important how the online shop looks like when the selling goods are unique and the service is good. It’s the biggest delusion, small things can ruin all the efforts. Now online shoppers have a rather wide range of opportunities to buy online, more likely they’d prefer well-designed store with all the terms and conditions are clear to catch. But still there are some common mistakes managers make, when filling ecommerce sites like choosing inappropriate photos, using too many colors, displaying annoying pop-ups and so on. Please read more about content to be avoided in your ecommerce site not to miss the clients.
Running a nopCommerce-powered web-store requires some quick graphic tasks to be done: to decorate a newsletter header, make a poster for a quick sale, make an eye-catching promotional social network post. Because of that content managers usually are required to be jacks-of-all-trades. The same person must be skilled in writing content, doing mundane shop tasks, be aware of the tastes of the target group, and having the ability to produce engaging graphic content. The creation of graphic content requires separate competency from content managers who usually tend to have either copywriting or marketing background. It is a tricky task to produce even basic visual content for people with representational systems other than visual.
But can technology help with this task? We've chosen four tools which should simplify the creation of the visual content for social networks and newsletters.
Your e-Commerce store site usually gets all kinds of visitors on daily basis. The online traffic includes new customers, returning customers and online users who are simply browsing your website. Out of all visitors, some online shoppers make a purchase and some don’t but there is a completely separate segment of online visitors who sign up for your email list. This segment of visitors are usually interested in learning more about your store, what products / discounts you have to offer and how signing up your email list can benefit them.