eCommerce Blog

nopCommerce SEO Setup Guide: How to Optimize Your eCommerce Website

nopCommerce SEO Setup Guide: How to Optimize Your eCommerce Website

Your eCommerce website has two audiences: your customers and search engines. If you want to maximize your organic traffic and conversions, you should satisfy both.

Occupying valuable real estate on Google, Bing, Yahoo, or any other search engine results pages (SERPs) requires search engine optimization (or SEO). So before you start selling online, make sure your nopCommerce website is set up for SEO success.

While all websites can benefit from SEO, eCommerce sites have their own set of considerations. If you’re ready to start climbing up the search rankings, we’ve outlined everything you need to get started optimizing your nopCommerce website.

10 minutes read

8 Tactics to Increase Conversion Rates of Your Ecommerce Store

8 Tactics to Increase Conversion Rates of Your Ecommerce Store

Are you wondering why you aren't making any sales even with the huge number of traffic that your eCommerce store gets?

Your marketing strategies are working quite well. You are getting a ton of traffic, but aren't making any sales. Then what's the problem?

Running a successful eCommerce store is much more than generating a ton of traffic. You need to convert this traffic into sales. Realistically, not everyone who visits your site would convert into a paying customer. What you should be concerned about is the percentage of people that visit your site and end up purchasing a product.

25 minutes read

Important changes in the marketplace

Important changes in the marketplace

The nopCommerce marketplace has 1,500+ integrations, plugins, and graphical themes from almost 300 vendors. A large and diverse marketplace is very important to allow everyone to easily customize their store. But with a large number of products, it should be well-structured and contain detailed and clear descriptions. Otherwise, the buyers would not be able to find the needed extensions.

That is why we initiate changes to improve our marketplace and make it more convenient. We have seriously updated the requirements for extensions and themes. Starting from today, the nopCommerce team will carry out quality control checks of all the extensions there. Find the details below.

5 minutes read

Power BI with nopCommerce: the integration process & results

Power BI with nopCommerce: the integration process & results

This is the case study of integration Microsoft Power BI with a nopCommerce store. Below you will find the description of the integration process itself and the results in 8 months after implementation.

The case study is provided by Nafiz Khan Khadem from nopStation, a concern of Brain Station 23, the company that made this integration for one of their clients.

10 minutes read

8 Best Free eCommerce Platforms (Ultimate Guide for 2020)

8 Best Free eCommerce Platforms  Ultimate Guide for 2020

People's love for shopping online has led to the birth of the eCommerce industry. In 2018, eCommerce sales around the world reached $653 billion.

Mobile purchases accounted for 25%, a total of $163.25 billion. By 2021, mobile sales will increase to 75%, a total of $3.5 trillion.

Entrepreneurs are rushing to get a piece of the pie, and they're busy setting up stores on different platforms to sell their products. However, choosing a reliable platform is hard.

Besides, your needs will vary depending on the stage of business growth that you're in. You might be interested in a platform that makes your site load faster, ensure data security, or one that you can optimize for mobile… All of which improve customer experience, and therefore, your bottom line.

15 minutes read

Azure Serverless Reference Architecture for eCommerce Intelligent Customer Feedback process

ECommerce fraud detection: how to protect your online store

Here is the case study demonstrating how an Intelligent Customer Feedback system can be plugged into existing eCommerce portals without the need to re-architect them. Serverless hosting is a cost-effective model to host such systems with ease. The intelligent bot and the analytics system can be built quite quickly with the use of Azure services.

The article is written by Abhishek Mishra, the speaker of the nopCommerce Days 2019 conference. It is an adapted version of his event’s speech.

10 minutes read

ECommerce fraud detection: how to protect your online store

ECommerce fraud detection: how to protect your online store

There are lots of tools and methods available on the web that intruders can easily access for fraud perpetration. That is why we asked our technology partner FraudLabs Pro, which helps merchants to protect their businesses from fraudsters, to tell about the signs detecting eCommerce fraud and the ways to protect an online store.

You may wonder where to start or which elements should you check when you are trying to review a potentially fraudulent order. You have all kinds of information, such as billing, shipping, IP, email and many more associated with the other, and should you have to review all of them? It will be very tiresome trying to check them all. So here are a few common red flags that you can focus on when doing the reviewing.

5 minutes read

Easy inventory management for nopCommerce store with MS Dynamics NAVConnector

Easy inventory management for nopCommerce store with MS Dynamics NAVConnector

You have the online store and offline stores and you have your inventory in Microsoft Dynamics NAV. Inventory management can be a real problem in these circumstances. Or you can just transfer the data from the ERP system to nopCommerce store automatically with the help of NAVConnector.

Ritwik Das from Citytech Software explained how the NAVConnector works and how long it will take to implement it at nopCommerce Days 2019. Read below to find the main highlights of his speech.

5 minutes read

nopCommerce vs. WooCommerce: Differences in functionality and performance

nopCommerce vs. WooCommerce- Differences in functionality and performance

Thanks to the popularity of WordPress, WooCommerce - the free eCommerce plugin for WordPress - is also a popular store building solution. Since this solution is a plugin and not a full-fledged eCommerce platform, it is obvious that it has much more modest functionality.

The question, in fact, boils down to whether WooCommerce features are enough for your store to function properly. In this article, we will try to answer it.

With WooCommerce, you can create a simple, pleasant store in one of the following situations: 1. If the store is one of the site’s functions, which is not the main one, but it’s important to work with content at the core. In this case, the main product will be WordPress, and the eCommerce component will be additional; 2. If you have a small catalog of products. Otherwise, WooCommerce will most likely not be the best choice, and here's why.

10 minutes read

nopCommerce Days 2019: Best Moments

nopCommerce Days 2019: Best Moments

Our team came back from India, where on October 10-11 we held the nopCommerce Days conference. Catch the collection of the best moments from the event.

5 minutes read