eCommerce Blog

How to write product descriptions on your eCommerce site that sell

How to write product descriptions on your eCommerce site that sell

Does any of your product descriptions tempt online shoppers to buy a product(s) from you? Or do you simply describe the product and let the customers decide if they want to buy that product from you or your competitor?

5 minutes read

10 tips to improve sales on Instagram

10 tips to improve sales on Instagram

Instagram is a unique marketing tool in your arsenal, and you want to make sure you're using it. This photo sharing platform has millions of users all over the world, and it provides you the perfect space to share your product with them. Here are 10 tips that will help you improve your sales on Instagram and get noticed.

5 minutes read

Three tools you need for a successful eCommerce company

Three tools you need for a successful eCommerce company

When it comes to having a powerful eCommerce business, one of the most important things you need is a good tool. There are tons of tools that you can utilize to help make your website run smoothly, and help you keep up with everything from the shopping that is being done to the services that your website provides. Remember that running an eCommerce website is a huge undertaking, and it takes in a lot of data from people all over the world. The right tools can make or break your business easily.

3 minutes read

Review of typical mistakes customer support managers make

Review of typical mistakes customer support managers make

One of the most important things customers are looking for these days is not just a quality product, but also a great customer experience. People are tired of being pitched to by faceless corporate entities and are looking for brands which can connect with them on a more personal level. But, even if you have managed to sell your product or service, that doesn’t mean that you should stop providing a great experience for customers, especially when it comes to providing timely and accurate customer support.

5 minutes read

14 nopCommerce custom features you were missing till now

14 nopCommerce custom features you were missing till now

When it comes to eCommerce, it is all about providing exquisite experience through appropriate and relevant website features, functionalities, layout, design and theme to generate more revenue. An online merchant understands the privileges of providing excellent user experience to his customers since it has a direct impact on sale than any other tactics such as product features, quality, advertising, and marketing strategy.

8 minutes read

3 milestones to personalize your customer’s shopping experience

3 milestones to personalize your customer’s shopping experience

It's not about you, it's about your customers!

As freaking, enchanting or intrusive that it may sound, “Effective Personalization” is the key to ecommerce success. Over 74% of marketers say targeted personalization increases customer engagement leading to increased sales. E-sellers are facing a stark new reality in a modern online marketplace - aggressive selling via all multichannel approaches, the competition is heating up real fast! From defining your segment, creating personas to analyzing anonymous personalization, true success lies in collaborating effective personalization, leveraging what you know based on past and current interactions, profile management to store key customer attributes and strategically utilizing emerging technology.

5 minutes read

Why it is important to write for your customers, not for SEO

Why it is important to write for your customers, not for SEO

Search engine ranking depends on two main elements – optimization and content quality. Unfortunately, most marketers neglect the latter and pay attention only to the keyword density. This makes their posts too boring and technical, which eventually deteriorates webpage ranking.

If you want to win over new customers and grow business in the long run, you need to focus on high-quality content creation. In this article, we will show you 9 reasons why it is important to write for your customers and not for SEO.

4 minutes read

How to evaluate market demand

How to evaluate market demand

Today online trading is one of the most popular and promising ways to earn money. This type of trading allows you to choose the direction in which you want to work and also gives an opportunity to launch a business without large investments.

5 minutes read

How to stop customer complaints before they happen

How to stop customer complaints before they happen

It’s just a fact of being in a business: one day your customer will complain about something whether it is about your service, product or website. Somewhere down the line, there will be a hiccup and it is the nature of the business that involves dealing with people / customers. But often, some complaints can be avoided if you allow your customers to easily communicate with you, get back to them in a timely fashion and allow them to provide feedback via different channels.

5 minutes read

Reasons why you need a multilingual eCommerce site

Reasons why you need a multilingual eCommerce site

For businesses wishing to get that competitive advantage, having a multilingual website is a big step in expanding the customer base. Though it’s often overlooked, making your online store site multilingual is an effective way of acquiring greater sales.

5 minutes read